How Much Did Avatar Cost

How much did Avatar cost?

James Cameron and his crew have repeatedly said that Avatar cost was $230 million, but the NYT guesstimates that after tallying up the marketing campaign and Cameron’s own personal contributions, how much did Avatar cost: around $500 million.

Determining the final cost of this film is a trick in itself. Wildly different reports have been published, ranging from $230 million (The New Yorker – How much did Avatar cost) to nearly $500 million (The New York Times). Avatar’s official budget lies somewhere in between, probably closest to the figure the Los Angeles Times’s John Horn and Claudia Eller cited earlier this month—$280 million for the production, plus marketing costs.

Avatar is a 2009 American science fiction epic film written and directed by James Cameron and starring Sam Worthington, Zoe Saldana, Sigourney Weaver, Michelle Rodriguez and Stephen Lang. The film is set in the year 2154, when humans are mining a precious mineral called unobtanium on the lush moon Pandora in the Alpha Centauri star system. The expansion of the mining colony threatens the continued existence of a local tribe of Na’vi—a sentient humanoid species which is indigenous to Pandora. The film’s title refers to the genetically engineered Na’vi bodies used by several human characters to interact with the natives of Pandora.

Development on Avatar began in 1994, when Cameron wrote an 80-page scriptment for the film. Filming was supposed to take place after the completion of Cameron’s 1997 film Titanic, for a planned release in 1999, but according to Cameron, the necessary technology was not yet available to portray his vision of the film. Work on the language for the film’s extraterrestrial beings began in summer 2005, and Cameron began developing the script and fictional universe in early 2006.

How much did Avatar cost? Avatar was officially budgeted at $237 million. Avatar did cost a lot. Other estimates put the cost between $280 million and $310 million for production, and at $150 million for promotion. The film was released for traditional two-dimensional projection, as well as in 3-D, using the RealD 3D, Dolby 3D, XpanD 3D and IMAX 3D formats. The film was touted as a breakthrough in filmmaking technology, for its development of 3D viewing and stereoscopic filmmaking with cameras that were specially designed for the film’s production.

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